For a few brief days back in June an exhibition at Red Gallery gave us a glimpse into the horror show about to be unleashed upon London by developers. Reclaim London’s, Ubiquitous Unique simply consisted of a series of architectural elevations submitted to local authority planning committees. Beneath were some of the claims made in support of the schemes:

“Contributes to the enhancement or creation of local distinctiveness”

“The proposals seek to respect the form, scale and grain of the surrounding townscape, and will make a positive contribution to the character of the area.”

Orwellian gobblegook interchangeable between projects, a pick-a-mix of sterile marketing speak completely at odds with the uniformity of what was on offer, buildings that could be just about anywhere from Shanghai to a ring-road in Houston.